I have strong experience creating social-first content through my roles in student societies and as a campus ambassador. As Publicity and Media Manager for the Diversity in Law Society and now President of the Exeter Indian Society, I regularly design Instagram posts, reels covers, and event promotions using Canva, with a focus on clear, engaging visuals tailored to student audiences. I’ve run successful campaigns, boosted engagement, and maintained consistent branding across platforms. I’ve also worked as a campus rep for the University of Law, where I promoted events and shared opportunities in a way that felt accessible and relevant to peers. Across all roles, I’ve combined creative design with short-form writing to communicate clearly, build community, and keep people interested and involved.

Happy Wax's Instagram presents a cohesive and inviting aesthetic, effectively showcasing their range of soy wax melts and candles. The visuals are bright and clean, often featuring lifestyle settings that highlight how the products can enhance various spaces. Captions are engaging and informative, providing insights into scent profiles and usage tips, which adds value for the audience. The inclusion of user-generated content and interactive elements like polls or questions could further boost engagement and community building.​

Two companies that stand out to me for how they engage their audiences are Glossier and Oatly. Glossier has built a brand that feels like a conversation rather than a campaign. They make their community feel seen by constantly resharing customer content, involving them in product development, and using casual, relatable language. It feels authentic and personal, which is rare at scale. Oatly, on the other hand, takes a bold, quirky approach. Their tone is unconventional, often leaning into humor and self-awareness, which makes their content memorable and shareable. They’re not afraid to break the mold, and that keeps people paying attention.