I would focus on making Saint James Tea feel present, personal, and tied to campus life by consistently featuring it at student organization events, team gatherings, and social moments where students naturally connect. By promoting it through authentic social media content, word-of-mouth, and collaborations with clubs like Her Campus and the Club Ski Team, Saint James would become a familiar, go-to drink that students associate with community, wellness, and everyday Penn State experiences.

I would use my social media to post fun, lifestyle content featuring Saint James at study sessions, workouts, and campus hangouts, pairing it with polls asking followers whether they prefer buying on Amazon or grabbing it from a local store. By linking Amazon for easy ordering and tagging nearby retailers, I’d make purchasing Saint James feel convenient, interactive, and part of everyday college life.

As Vice President of Her Campus at Penn State, a member of the Penn State Club Ski Team, and a campus tour guide, I would creatively introduce Saint James Iced Tea by weaving it into the spaces where community and connection already thrive. Through Her Campus events, I’d feature Saint James as a go-to beverage at our weekly meetings, and a a great study break drink, highlighting its elevated, feel-good vibe. With the Club Ski Team, I’d promote it as a refreshing post-practice or competition drink, perfect for social gatherings and team bonding. By integrating the brand into authentic, high-energy campus moments, Saint James Iced Tea would feel less like a product and more like a lifestyle students naturally want to be part of.