I'm someone who always likes to look my best and my appearance is a form of self-expression. I am overall a confident individual and while I know that no product is necessary for beauty, I think that being able to express yourself and play around with your appearance is what helps build confidence and helps you understand your style better as well.

I would start with a relatable experience: caring about my smile and feeling insecure about my teeth and dropping a lot of money on the appearance of my teeth. I'd mention that I am ADDICTED to coffee which makes the problem alot worse. I'd also say that I've moved away from many brands due to teeth sensitivity issues but this brand is one that I do not face the issue with and I can see the effects very quickly, allowing me to be way more confident in my smile and drink all the coffee I want.

A hook in the first few seconds is vital for capturing attention and increasing engagement, as the TikTok algorithm will not recommend your video if viewers are swiping away after the first 3 seconds. Another thing that is important is a call-to-action, like a question prompting suggestions and responses, or a direction to a link in my bio. Videos that also include an educational aspect like a tutorial or GRWM also encourage viewers to watch all the way through, but it is important to have some form of authenticity and let your personality shine through in order to capture a viewer's attention.