I’d focus on authenticity, education, and community. I’d highlight the brand’s values surrounding their vegan products and promote the benefits that come from these products. I would create visually appealing and engaging social media content showcasing products, their benefits, and the factors that appeal to my community to generate buzz.

I would combine digital outreach with on-campus social connections. Since I live in a sorority house, I’d start by taking advantage of marketing to my sorority sisters to spread awareness easily. I would share the products in group chats, social media stories, and during chapter events to get my community involved and excited. My sorority members are highly involved in various organizations, so reaching a large audience would be a great way to spread awareness and engage with several communities. I would create engaging content to build buzz around the company and engage others in my community.

I would showcase the unique benefits of Winona Popcorn Spray by promoting the unique product in a strategic way to market to a target audience relevant to my situation. As I am a college student living in my sorority house I will leverage that point to create content that targets other college students and greek life members. Such as building content with the girls promoting the use of Winona Popcorn Spray in activities we partake in the house (movie nights).