She/Her/Hers
Mallory
I am a Marketing student at the University of Wisconsin-Madison with a passion for social media and marketing strategy.
Endorsements
Campus professional
About Me
University of Wisconsin - Madison
Class of 2025
Madison, WI, USA
Interests
Interview Questions
Kamoti
Social Media Manager
Can you provide an example of a successful social media campaign you have managed in the past?
I run the LinkedIn account for the UW-Madison MKT club. Over the course of 4 months, I built a plan to post on a regular schedule with the intentions of increasing engagement on posts and earning followers. I boosted the social media presence by 133% and earned almost 10,000 impressions on the posts created.
Kamoti
Social Media Manager
How would you approach collaborating with Home From College influencers to promote Kamoti's green tea shots?
First, assess the target market which is college students 21+ and recent grads. Then I would come up with a plan, set some KPI's, and define the campaign. In order to reach the target market, influencers should be on campuses, promote lifestyle / social content, have heavy involvement in orgs and campus, and have a following. I would create custom discount codes for each influencer so we can track how their promotional materials are working. I would give them parameters for the content but allow them to personalize it based on their brands.
Hamann Consulting
Seeking Feedback
How do you approach analyzing feedback to extract meaningful insights?
Take a wholistic approach. You cannot make generalizations based on a few people's feedback, you must look at common trends and themes.