It can be a situation that can often first create frustration, I try to not to get worked up in the start and begin trying to troubleshoot. Generally closing out of the app fully and relaunching the app is all that is needed but if necessary the next step would be to restart the phone to eliminate any possible issues on your end. If these do not solve the problem finding out if it is known that there is a bug and alerting the app producer of the issue and requesting help.

Authenticity is showing not only the real you but real life. Ability to admit mistakes and imperfections. It means truly connecting with people and being personable.

Creating content that proves to the customer that not only is it worth their time and money to invest in the product but that they also don’t want to wait to receive its benefits, the sooner they bring it into their life the better. This can be increased through showing that the people around them want it and use it too, everyday people like they may be and other people they may admire or look up to. It’s especially important to show that it is used and intended to be used by EVERYONE. Wide representation makes the consumer feel seen and shows just how many other people and will use the product creating a higher demand to act now.