Semester and last week is may 4-8

https://www.instagram.com/malika_arifova

As a brand ambassador at UTK, my primary focus would be meeting students where they already are. I would set up pop-up tables at high traffic spots like the Student Union, Humanities Plaza, and outside Hodges Library, especially during high stress moments like finals week or syllabus week when students are actively looking for a boost. Gamedays would also be a huge opportunity, since UTK's culture around Neyland Stadium and tailgate season draws massive crowds, and tying the brand into that orange and white Vol pride energy would make it feel local and authentic rather than just another product push.On the content side, I would create UTK-specific social media that feels genuine, think study-with-me videos, morning routine content, and posts shot at recognizable campus spots like the Hill or Cumberland Ave. I would also lean into peer-to-peer momentum by building a small street team of classmates who rep the brand organically, and by connecting with popular campus orgs, Greek life, and student athletes who already have engaged followings. A shareable challenge or tag trend specific to UTK could go a long way in getting students to post and spread the word themselves.The biggest thing I would bring to this role is understanding the UTK community from the inside. I know how students here move, what they care about, and what actually cuts through the noise on this campus. That insider perspective, combined with showing up consistently at the right moments, is how I would turn curiosity into real brand excitement and get products into as many hands as possible.