I led a community engagement campaign to promote a local farmers market. I created social media posts showcasing vendors, behind-the-scenes stories, and customer testimonials to highlight the market’s unique offerings. The success came from connecting with the community through authentic storytelling and interactive content.

To drive client engagement, I deeply understand the target audience to create tailored, resonant messages. Using storytelling and authentic content, I build strategies around a strong brand narrative that fosters trust and emotional connection. I ensure broad and dynamic engagement by leveraging a multi-channel approach—spanning email, social media, events, and emerging platforms. I prioritize interactive elements like polls, quizzes, or exclusive resources, delivering value at every touchpoint to keep the audience actively involved.

One of my favorite brands on social media is Glossier. What stands out is how they’ve built an authentic, community-driven brand. They regularly engage with their followers, showcasing real customer reviews, user-generated content, and behind-the-scenes glimpses of product development. Glossier's focus on creating a relatable, inclusive brand voice and celebrating individuality has made its social media presence feel like a conversation rather than just marketing. The brand’s commitment to listening to its customers and staying true to its values makes it successful and genuinely trustworthy, and loved by its community.