Verb

Fun, bold, community-focused. Their content feels real, uses creators well, and doesn’t take itself too seriously — perfect for Gen Z and millennial consumer

1. Matilda Djerf (@matildadjerf)

She represents effortless, elevated beauty, and her audience values well-designed everyday essentials. The shower cap would fit naturally into her polished routine.

2. Chriselle Lim (@chrisellelim)

She blends fashion and function in a very intentional way. Featuring a chic, patented shower cap aligns with her focus on high-quality, practical luxury.

3. Brittany Xavier (@brittanyxavier)

Her content shows how stylish pieces work in real life. She’d be a great fit for showing the shower cap as both fashionable and functional.

4. Monikh Dale (@monikh)

Her minimalist aesthetic and focus on investment pieces match the idea of reinventing an everyday accessory.

5. Alix Earle (@alixearle)

She has huge reach and regularly shares her beauty routine. The shower cap would feel natural in her content and introduce the brand to a younger audience.

1. ASMR, it always gets people's attention, plus who doesn't want a nice relaxing scroll break

2. “Aesthetic Transformation / Before‑and‑After POV”

   Examples:

   “POV: You finally upgraded your shower routine”

3. 3. “Relatable Micro‑Humor / Situational Skits”

   example:

   “When you’re trying to avoid washing your hair but still look put together”