I’d focus on attitude over aesthetics. The styling doesn’t need to be perfect. It needs personality.

Pieces worn casually but with intention. Messy hair, my legit real environments. It should feel like someone with taste, not someone trying to prove they HAVE taste. I'd film high fashion energy in low-pressure settings. That tension feels very Marc! The storytelling would be emotion-driven, not product-forward. Instead of “here’s the bag,” it’s “this is how it feels to live in this piece.” Nothing overly airbrushed or staged.

The brand already knows who it is. My job would be to translate that confidence into content that feels cultural, expressive, and MOST DEFINITELY Marc.

Amazon

I put myself in their shoes and think about how this is a big deal for them and valid. I try to deescalate the situation by giving them options to move forward with.