I’d love to bring Fazit Beauty to events that feel fun, social, and aligned with self-care and confidence. On campus, I could see a big presence at sorority events like recruitment week or philanthropy nights, where students are already gathering and want to look and feel their best. I’d also love to see Fazit at Women in Business networking mixers, where the focus is empowerment and professionalism, perfect for tying beauty into confidence. Beyond campus, I picture pop-up booths at local farmers markets or wellness fairs, where we could give quick demos or mini touch-ups and let people sample products. My vision is for Fazit to feel approachable, interactive, and shareable, something that not only introduces people to the brand, but also creates a memorable experience they’ll want to post about and share with friends!

Insta: https://www.instagram.com/makena.lane/

Yes, I’m in Alpha Chi Omega, which focuses on empowering women and raising awareness about sexual assault through our philanthropy. It’s given me a strong community on campus that I can also tap into for events and outreach!