A creative way to lead sampling on and off campus would be to turn it into an experience instead of just a handout. On campus, I would set up pop up moments in high traffic areas like student centers or events, with a fun photo or mirror moment where people can try the product, snap a quick pic, and tag the brand for a small incentive. Off campus, I would partner with local cafés, fitness studios, or community events where the target audience already spends time and offer samples as part of their routine. I would also encourage sampling ambassadors to create quick social content while sampling so the experience lives beyond the moment and reaches a wider audience.

I would engage the audience by making ColourPop feel interactive and trend driven rather than overly promotional. I would use short form videos that show quick transformations, swatches, and real time reactions so people can instantly see the payoff of the product. I would also lean into trends, challenges, and pop culture moments that naturally fit the brand, while encouraging creators and everyday users to recreate looks and share their own versions. Polls, questions, and comment prompts would help spark conversation and make followers feel involved. Overall, the focus would be on creativity, community, and showing that ColourPop products are easy to use, fun to play with, and made for self expression.

What I love about ColourPop is how it makes makeup feel fun, accessible, and current without being intimidating. They are really good at tapping into trends and pop culture while still keeping their products affordable, which makes experimenting with makeup feel low pressure and exciting. The brand also does a great job with color stories and packaging that feel playful and fresh, and their social content feels very community driven. It feels like ColourPop understands its audience and creates products that let people express themselves without taking makeup too seriously.