Honestly, my favorite social scene at IU is the kind that just happens without planning—like when you start hanging out on someone’s porch before a game and it slowly turns into half your friends showing up, or when everyone heads to the tailgate lot and you run into people you haven’t seen in weeks. I also love when it’s warm out and everyone’s just posted up on the quad between classes or on a Sunday afternoon. It’s super chill, you never know exactly how the day’s gonna go, and that’s what makes it so fun.

Instagram!

For Long Drink to feel natural and authentic in a college setting, the content should look more like a friend’s weekend recap than a brand’s marketing campaign. That means focusing on candid, in-the-moment shots—friends hanging out on a front porch, at a tailgate, in the kitchen before heading out, or sitting on a blanket in the quad. The drink should be there, but never staged as the main focus. Using recognizable campus backdrops like iconic buildings, stadium entrances, or local hangouts helps ground the content in real college life. The visuals should have a low-effort, high-vibe feel, using natural lighting, slight motion blur, and even phone-quality photos or videos so it feels pulled from someone’s camera roll rather than a photoshoot. Reposting actual student content, with permission, makes it even more believable, whether it’s from a game day, a lake trip, or an apartment party. Short, context-free videos work well too—quick clips like sliding a can across a table, cracking open a cooler at golden hour, or tossing one into a backpack before heading out. The goal is to position Long Drink as part of established college traditions and routines, like Thursday night pre-games, post-midterm celebrations, or lazy Sunday hangouts, so it blends seamlessly into the lifestyle instead of feeling like a brand forcing its way in.