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I would start with on-campus student housing since there are always events happening and students are really active right now. Even my organizations are hosting events, so there are plenty of opportunities to pass out flyers, hand out supplies, and talk about the brand in person. The dorms are all close to each other, so it would be easy to reach a large number of students in a short time. It’s a great way to build visibility and connect with people directly where they live and hang out.

I would create content that feels calm, natural, and real to reflect MUJI’s brand style. Since midterms are such a big part of student life, I’d focus on videos that show how I actually study and prepare for them, whether it’s getting ready for a hackathon, studying for a law or language exam, or planning out my legal writing assignments. I’d film “study with me” or quiet ASMR-style clips in cozy cafes using MUJI pens, notebooks, and supplies, keeping the tone peaceful and minimal. I’d also share small moments like organizing my workspace, prepping for interviews, or breaking down how I stay focused. The goal would be to make the content feel intentional and relatable, while showing how MUJI products fit naturally into a balanced, mindful study routine.