She/Her/Hers
Makayla
I'm a Media major with a concentration in Advertising and a specialization in Public Relations and Strategic Communications. I plan to work in the advertising or public relations industry!
Endorsements
Campus professional
About Me
Indiana University at Bloomington
Advertising
Class of 2025
Fulton, IN, USA
Interests
Interview Questions
Favs
Social Media Wizard
Do you have access to a phone? š±
Yes!
The DTC Operator
Organic Social Media Strategist
Can you give an example of a successful organic social media campaign you've led?
Right now I'm a social media intern for my university. Where myself and 2 other interns shoot content and write copy for the campaigns that our department runs. We recently shot a video to promote our football team who is 10-0 for the first time in program history. Where we went around campus and recorded people in several departments quoting our football coach. This was to promote our football team and keep the hype going during our bye week.
The DTC Operator
Organic Social Media Strategist
How do you approach developing an engaging social media content calendar?
Set our goals, know our audience, and know which platforms to use for what purpose. It is important to know what your audience wants. From there we can make content sections of the most suitable content that our audience will love and enjoy. It's also important to know which type of content goes on each platform. You wouldn't post a meme-y video on your company Facebook page. That's something that belongs on Tiktok.