She/Her
Makayla
HI! I'm Makayla, a recent Indiana University Grad where I studied apparel merchandising, fashion media, and marketing. I am a lover of all things fashion and creativity!
Endorsements
Campus professional
About Me
Indiana University at Bloomington
Class of 2025
New York, NY, USA
Interests
My Clubs and Associations
Sigma Delta Tau
Retail Studies Organization
Interview Questions
BITEPAL
Gen Z Content Creator
what is your idea to engage bitepal raccoon to gen-z audience?
I’d launch a series called “Racc Only” with the Bitepal raccoon as a chaotic, snack-obsessed bestie giving unhinged life advice. Using trending audio, POVs, and memes, the raccoon would react to things like roommate drama or midnight cravings. This would build personality, boost engagement, and make the mascot feel like a character people want to follow.
BITEPAL
Gen Z Content Creator
Can you give an example of a piece of content you created that resonated well with a younger audience?
During the Cheez-It Grooves case competition, I helped create a TikTok concept that used trending sounds and humor to highlight the product in a way that felt natural and funny. It played into relatable snack habits and used quick, meme-style editing. In testing and feedback, it stood out as one of the most engaging parts of our pitch and was explicitly called out for how well it captured Gen Z humor and attention.
BITEPAL
Gen Z Content Creator
How do you stay up-to-date with current trends in content creation for Gen Z?
I stay on top of trends by paying attention to what I naturally see on TikTok, Instagram, and Pinterest. I also read Vogue, WWD, and The New York Times to track cultural shifts. Pinterest is my favorite tool. It helps me spot emerging ideas and see how trends evolve over time, which I use to shape content strategies.