What inspires me most is how AI removes creative friction. It takes care of the repetitive, time-consuming parts so creators can focus on ideas, storytelling, and strategy. I love that it makes experimenting easier…you can test more concepts, refine faster, and create content that’s both intentional and scalable without losing authenticity.

I’d use AI as a creative assistant, not a replacement. Mainly to speed up brainstorming, script outlines, caption variations, and content hooks so I can focus more on the actual storytelling and visuals. I’d also use it for trend analysis, A/B testing caption styles, and refining ideas based on performance data. The creativity still comes from me — AI just helps me move faster, experiment smarter, and execute ideas more efficiently.

https://www.instagram.com/reel/DRFTMrYjFTh/?igsh=MTV2NnI2ZG1jcnpvdQ==

I think this particular video did well because it’s very relatable and resonates with the audience. You will notice there are no cuts in the video at all. The text is doing most of the heavy lifting alongside the sound. So sometimes it’s not about how flashy the video is but it must speak to the audience…giving them a space to engage with the content