The sports industry in very fascinating. Not just personal competition. I ran all through high school, and in college I've been into weight lifting which are very personal sports. I was in competition with myself. I started rugby in college as well, beng apart of a team and not just caring for your own gain really makes you feel like your apart of something bigger. On a larger scale the phycology of the sports industry is very interesting. People can developed mob mentalities, even I would compare their behavior to cult extremes. If you want to reach a lot of people, plan your advertising around sports. The new movie "Smile" has been sending people to sports games to stand in the camera and just smile to promote the movie.

I really like Arie they have a lot of Asthleisure. I like comfortable clothes that have a lot of blue and green colors. They also have a large mental health and body positivity campaign.

I feel you can reach the most amount of viewers on Instagram so that is where I would focus my brand endorsement.