To grow engagement in a new community, I’d focus on building authentic connections and creating content that sparks conversation. First, I’d listen and research understanding the audience’s interests, challenges, and cultural touchpoints. Then, I’d post relatable, shareable content and encourage interaction through questions, polls, or challenges. I’d actively engage by replying to comments, DMs, and participating in relevant conversations or trending topics. Collaborating with micro influencers or community members can also amplify reach. Over time, this approach not only increases engagement but builds trust and a sense of belonging within the community.

A “Mail That Sparks Joy” video: start with a plain mailbox, then show colorful, beautifully designed Escargot papers sliding in. Quick cuts show someone opening the mailbox and smiling as they see the designs. Use playful, upbeat music and a caption like, “Turn every delivery into a little moment of joy.” It’s visually satisfying, highlights the product’s design, and makes it feel shareable and delightful perfect for testing what style or aesthetic resonates.

One effective way an Instagram account can gain more followers is by creating shareable, trend driven content that resonates with your target audience. For example, using Reels with popular sounds, relatable captions, and culturally relevant or niche-specific themes encourages people to engage, save, and share your posts. Consistency, engaging with your community through comments and DMs, and collaborating with influencers or like minded brands can amplify reach even further. Over time, this combination attracts organic followers who genuinely connect with your brand.