Catherine Anne Chiang, Aja Barber, Alexa Rambarran, Wisdom Kaye

Yes — I have hands-on experience with both influencer marketing and social media through internships, class projects, and my retail roles. During my Cynthia Rowley wholesale internship, I worked on outreach lists for potential influencer and boutique partners, helped evaluate creators based on brand fit and audience engagement, and supported social content planning tied to product drops. At Meig, I managed in-store social posts, created product spotlights, and helped style and photograph merchandise to drive engagement and foot traffic. I’ve also completed multiple marketing coursework projects where I built influencer strategies, analyzed creator alignment, and developed mock campaigns for fashion and lifestyle brands. Across all of these, I’ve gained experience identifying the right creators, crafting outreach, and producing content that feels on-brand and drives customer interest.

Yes — I have experience analyzing sales data through both coursework and hands-on roles. In retail settings like Meig and during my Cynthia Rowley internship, I regularly reviewed sell-through, units sold, and product performance to understand what was driving conversions and where we needed to adjust merchandising or outreach strategy. In my merchandising and retail math classes, I analyzed metrics like inventory turnover, gross margin, and week-over-week trends to inform recommendations. I’m comfortable turning raw numbers into clear insights and using that data to guide decisions on product assortment, visual strategy, and customer engagement.