I’ll make sure every video reflects the brand’s mission of making AI feel more human and approachable. I plan to stick closely to the brand’s tone smart, helpful, and down-to-earth while building content around themes like AI-powered writing tips, before-and-afters, and relatable moments with tech. I’ll use a simple checklist to keep messaging consistent, and I’ll regularly check in for feedback to make sure the content stays aligned with what the brand stands for.

Topicals, a skincare brand focused on treating chronic skin conditions like eczema, hyperpigmentation, and rosacea. What they do well is leading with honesty, education, and humor—they’re not afraid to talk about real skin issues in a way that feels both informative and deeply relatable.

I'm excited about SONNI because you're not just selling sunscreen—you’re building a brand that celebrates a life lived fully in the sun, with intention and care. You're blending clean, effective protection with style and storytelling, turning a daily habit into something people actually look forward to