Home From College is career website designed for the Gen-Z workforce, assisting young professionals in developing their brands and in building industry connections through valuable work experiences with reputable companies that span a diverse selection of career fields.

The Pacific Beauty brand utilizes both user generated content and brand created content to curate a professional yet personal relationship with their consumers. This combination cultivates trust and brand loyalty with the audience. In addition, the brand employs a cohesive use of pastel colors within modern and clean designs, creating a visually pleasing profile. The brand is inclusive, ensuring to provide a wide array of shades for varying skin tones. This inclusivity is also carried out in their marketing, employing models of varying identities to include differing ethnicities, genders, and body types. Everyone can see themselves as a consumer of this 100% and cruelty free brand.

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