I’d bring humor and energy by making hydration feel relatable and fun. I’d create short TikToks or Reels that highlight the funny side of college life. For example, using the popular “POV” trend like “POV: trying to survive your 8 a.m. without water” and then tying in the benefits of Trevi Hydration. Using CapCut makes it easy to add creative edits, trending sounds, and quick transitions that keep the audience engaged from start to finish. I think content that makes people laugh or say “that’s so me” is what really connects and gets shared.

Since I’m a student at the University of Tampa, I know how big the culture is around health and fitness. Everyone’s constantly working out, staying active, and trying to stay hydrated. I’d get students involved by offering samples on campus and encouraging them to try the electrolytes for themselves. Once people actually taste it and see the benefits, it’s easier to build buzz through word of mouth and social media posts that feel authentic.

As a college student myself, I know how easy it is to forget to stay hydrated, so I’d focus on creating content that feels realistic and relatable. I’d tie hydration into everyday moments like studying, gym sessions, or running between classes, and use quick, fun videos or posts to grab attention. The goal would be to connect with students on a personal level while keeping the message light and engaging.