I would use my Instagram platform, including fast-paced reels of how to incorporate Barebells into your daily routine, to-the-point narrated videos talking about the importance of protein, and fun and engaging taste-test videos to get the audience intrigued. I envision my Barebells content to be seamlessly integrated with my own fitness content, just as Barebells products themselves are integrated within my own life. I think this authenticity and realistic integration of the product will be most appealing and most successful in reaching desired audiences.

I'm the model consumer of Barebells products: a retired NCAA D1 athlete, now marathon runner and aspiring Ironman growing on social media in the fitness space. I was introduced to Barebells as a collegiate athlete and have since been regularly fueled by this product. I take any opportunity to recommend Barebells to my peers, as I have genuine, positive first-hand experience.