I’d explain functional mushrooms like this: “They’re basically the wellness cheat codes hiding in nature—some help keep you focused, some support immunity, and others give you clean energy without the crash.” I’d use quick visuals, simple comparisons (like ‘coffee’s chill cousin’), and show how I add them into my routine so it feels fun, easy to understand, and not science-y or overwhelming.

I’m still new to UGC, but I’ve created content where I explain products or ingredients in simple, relatable ways—like breaking things down during a GRWM or daily routine. I keep it fun by mixing quick visuals, casual storytelling, and my own genuine reactions, so it feels like a friend put you on rather than a lecture. Even though I’m early in my UGC journey, I have tons of creative ideas for making educational content feel effortless and engaging.

I’d showcase FreshCap by weaving it naturally into a “what I do to prevent the freshman flu” routine—showing how I add the supplements into my morning drink or smoothie as part of staying healthy on campus. I could also film a “how I get energized for the gym” moment and a “how I keep my brain and energy up during long college classes,” highlighting how FreshCap fits into each part of my wellness routine. It would feel aesthetic, realistic, and focused on how I stay balanced and energized as a student.