As a Marketing Manager for Her Campus at UCLA, I represented the organization by managing our social media platforms and promoting events and brand collaborations. I helped create content and campaigns that connected with students and highlighted partnerships with brands like Poppi and Uber Eats. By sharing engaging posts and communicating with our audience online, I helped grow awareness and keep students involved with our campus community.

I would start by understanding what the audience cares about and how the brand fits into their daily lives. Then I would create relatable content and share real examples of how the product helps solve a problem. I would also use social media, campus events, and word-of-mouth to introduce the brand in a natural way. When people see authentic experiences and recommendations, they are more likely to engage and trust the brand.

I make sure the person understands why the meeting will be helpful for them before booking it. I briefly explain what we’ll talk about and how it could benefit their work, so it doesn’t feel like just another sales call.