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The considerations would depend on the product I am reviewing. Of course, I would first test out the basic functions of a product: for example, if it were a curling iron, I would test different curl patterns, how effective it is, how much it heats up, ease of use, ease of storage etc. Then I would see if there are any additional features that normally wouldn't be included: different attachments, whether it is wireless or not, etc. Of all the things I listed, the most important thing to check for is the ease of use. Any product that is made is supposed to be made to make our lives easier. So, if a product makes our lives easier in any way, it is a successful product.

Bloom is a wellness brand that has a great social media presence. I see this because I see their brand advertised in multiple tiktok videos. Something that sets them apart is that they don't choose the typical, popular tiktok influencers to advertise their brand. Instead, they ask tiktok influencers who have niches such as day in the life videos or those who are always on the run. This is unique because with the amount of exposure they are getting from these videos really allows them to stand out.