Interview Questions
Flings
UGC Creator Outreach for Target

You message 25 creators. Only 2 reply. What would you do next?
Reassess my pitch and use AI to strategically leverage it. I would also follow up with the creators after 5-7 business days. Staying consistent with outreach is key and I would continue to reach out to creators and widen my search if necessary.
Flings
UGC Creator Outreach for Target

Imagine you’re looking for TikTok creators who would be a good fit to promote Flings — a high-protein, low-sugar toaster pastry sold at Target. How would you find them?
To find creators who would be a good fit to promote Flings, I would search TikTok using niche keywords and hashtags like “high protein snacks,” “low sugar snacks,” “healthy sweet tooth,” “Target haul,” “macro-friendly,” and “fitness snacks.” I’d focus on creators in the 30K–300K follower range who post consistently (at least 3 times a week) and create content centered around health, wellness, and convenient eating. I’d prioritize creators who emphasize healthy lifestyles in a relatable, accessible way. For example college students or fitness influencers. Then I’d check if they are actively monetizing their platform by checking for brand partnerships, “digital creator” in their bio, product reviews, #sponsored posts, TikTok Shop links, or pinned collabs.
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