A great example of a cross-functional collaboration that could be done at Etsy would be launching an "Etsy Creator Starter Kit" campaign aimed at promoting new and emerging sellers. The goal would be to increase visibility for shops that are less than six months old by curating themed starter kits—like “Self-Care Sunday” or “Cozy Kitchen”—featuring products from those shops. To make this happen, the marketing team would develop the overall campaign strategy and push it through Etsy’s email lists, homepage banners, and social channels. The design team would create the visual assets to bring the campaign to life in a way that feels warm, handmade, and aligned with Etsy’s brand. The product team would work on building out a filter or landing page experience that makes it easy for shoppers to explore kits or search specifically for new sellers. Analytics would help identify the strongest candidates for the campaign—looking at early reviews, conversion rates, and trending categories to surface high-potential shops. Lastly, the community team could provide education to new sellers on how to best prepare for the campaign and feature select creators in “Meet the Maker” spotlights. This collaboration would not only support Etsy’s core mission of empowering small businesses but also help boost traffic and engagement by bringing fresh voices and products to the forefront.

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Yes