BUNKY excites me because it sits at the intersection of creativity, psychology, and human energy , exactly where I thrive. I’ve spent years helping engineers and innovators translate deep tech into human stories. At Lattice, I turn complex semiconductor ideas into crisp, compelling narratives that connect with real people. Through the incubator, I learned how brand identity, storytelling, and emotional design can transform even functional ideas into movements. BUNKY feels like the next expression of that, a brand that doesn’t preach wellness, but reimagines it as joy, wonder, and cultural relevance. It’s playful yet intentional, smart yet soulful: the kind of brand voice I naturally gravitate to.

Why I’m a Fit for the Brand Voice: I think in systems but speak in stories. That blend lets me translate BUNKY’s functional benefits into emotion, aesthetic, and belonging: the same way I help customers see silicon as strategy, not just circuitry. My strength is in narrative architecture :connecting dots across product, emotion, and audience. I love crafting voice systems that evolve like “eras” ,each distinct but tied by a core truth. I also bring an engineer’s obsession with precision and a creative’s instinct for vibe : that rare mix that keeps a brand’s storytelling grounded yet magnetic. At heart, I believe in what BUNKY stands for: turning healthy living into something aspirational, human, and alive. That’s a story I’d love to help tell — one post, one idea, one era at a time.

One way to do is completely move away from a ‘teaching’ approach to an ‘inviting’ approach. Meaning we would want them to be attracted to the product for a desire lens and not a ‘it’s good for health so I must do it’ lens. We want the target audience to feel powerful and 10x differentiated when they use the product. BUNKY isn’t here to fix them but accelerate and fuel their 2.0 versions, we would want to lean into the type of human potential that can be uncovered through BUNKY.

The two brands that stand out to me are 1. Netflix and 2. Taylor Swift.

1. Netflix through their content creation and brand strategy leverage things that people already care about (shows, music) and fuel conversation, memes, user-generated reviews. Their brand comes across as a cultural connector. A few takeaways from Netflix would be:

a. Prioritize community and listening over broadcasting :

i. Don’t just push messages; listen to your audience. Use their feedback, questions, comments to shape product, content, launches. ii.Engage, reply, use user-generated content (UGC). Show that real people are part of your brand story, not just polished spokespeople. A way for BUNKY to double down on this more would be:

a. What value can BUNKY create beyond product? Does BUNKY have stories (origins, team, mission) that can be told? Could you produce content that helps your audience (education, inspiration, entertainment) rather than always selling?

b. Set up listening & feedback loops: Monitor comments, DMs, tags, mentions. Gather insights. Use that data to shape product, content, messaging.

c. Be ready to pivot fast: If a format or content type flops, don’t cling to it, kill it early. Double down on what’s working.

d. Lean into personality/voice Especially for brands competing for attention, a distinct voice (humor, boldness, candid tone) helps. But the voice should fit your brand ethos and audience.

2. In my humble opinion, Taylor Swift is one of the most powerful personal brands in modern history, and she operates like a masterclass in emotional storytelling, community building, and strategic control.

   a. Tell a Story, Not Just a Post :Build a connected narrative with clues and meaning that makes followers feel part of the story.

   b. Build a Tribe, Not an Audience: Treat followers as collaborators; celebrate and involve them.

   c. Be Intentional: Every post should have purpose and consistency; control your message and timing.

   d. Show Humanity: Share real moments, growth, and emotion to create authenticity.

   e. Create Exclusivity: Reward engagement with insider access, surprises, and recognition.

   f. Ride the Cultural Wave: Align launches with emotion and timing; build anticipation.

   g. Evolve Visually: Define distinct “eras” that refresh your look while staying true to your core.