I work closely with the end client to understand the emotions they want to evoke in their audience, to capture their authentic voice & story, preferred design style, color theme & brand. I then combine all of these elements and put together a few options to pick the top 3 choices and work towards executing them in parallel.

I've been exploring with a variety of tools, and tend to pick the best across the top tech and tools available to solve creative challenges as and when they arise, with speed, so as to deliver top notch quality ahead of the deadline whenever possible.

As the entrepreneur-in-residence and co-founder of Sapodilla Consulting, I've been creating content for a mompreneur & small business owner (oh Chai Bay Area).

As the entrepreneur-in-residence at the Intel Incubator, I've created content consistently for different venture teams, for various social media channels.