Right now, I think brands like Glossier, Duolingo, and Nike are doing social media visuals exceptionally well.

Glossier nails the minimalist aesthetic with soft, natural tones and authentic UGC-style photography, which makes the brand feel personal and approachable.

Duolingo uses bold colors, playful animation, and meme culture to stay hyper-relevant and instantly recognizable — their visuals aren’t just on-brand, they’re shareable.

Nike blends cinematic storytelling with high-contrast photography and bold typography, making their visuals feel powerful and aspirational.

What ties these brands together is that their visuals don’t just look good — they’re strategic. They create a consistent visual identity across every platform, evoke strong emotion, and make you stop scrolling because you know it’s them without seeing the logo

What draws me to working with a wellness or spiritually-led brand like Nadii is the opportunity to create with purpose. I’m inspired by brands that prioritize inner well-being, mindful living, and authentic self-expression. Wellness isn’t just about products—it’s about energy, intention, and connection—and I love the idea of translating those values into visuals, experiences, and messages that truly resonate with people. Working with a brand like Nadii means contributing to something that uplifts, heals, and inspires, and that deeply aligns with my own values and creative vision

My design style is modern yet warm, blending clean lines with purposeful details. I gravitate toward functional layouts, natural textures, and balanced color palettes that make a space or visual feel timeless. I like every design to have a story, combining aesthetics with practicality so it not only looks beautiful but also works seamlessly for its purpose