Rhode Beauty always - they seem ahead of the game, very creative, and not afraid to take risks aesthetically.

Chamberlain Coffee - very organic and high-end looking while not necessarily being high-end.

Alani - you can recognize their content anywhere. Very flashy, bright, and colorful.

Beverages have always had an aesthetic to me when creating content around it, and I tend to enjoy making beverage content best during the summer. Bright sun, over-exposed lighting, but at the same time, showing it in real-life situations in fast-paced clips.

Using an authentic tone of voice/natural vs. "influencer/salesy" goes a long way, plus filming real moments! Aka your dog jumping up in the background, panning to a bird that flies over your head while talking, etc.