A creative way I would lead sampling efforts both on and off campus is by integrating ColourPop into my everyday college lifestyle and the organizations I’m involved in. On campus, I would create “get ready with me” or college vlog content showing how I use ColourPop to start my day with a confident makeup look, or do outfit checks that match my ColourPop makeup, then invite students to try the products in real time by hosting sampling events. Additionally as a sister of alpha Kappa Delta Phi, I could bring samples to rush and sisterhood events, allowing members and potential new members to experience ColourPop in a fun, social setting. Off campus, I would collaborate with other student organizations, professional fraternities, and social media groups I’ve partnered with in the past to host small pop-up sampling moments or group GRWM events. These experiences would feel authentic, community-driven, and visually engaging, helping ColourPop reach students organically while encouraging word-of-mouth sharing. You can check out more of my work on my LinkedIn: https://www.linkedin.com/in/maggie-li-ba108432b/?trk=opento_sprofile_details

I would engage my audience by creating authentic, lifestyle-based content that naturally features ColourPop in my daily routine as a college student. This includes “get ready with me” videos, college vlogs, and outfit checks where my ColourPop makeup complements my look, showing how versatile and fun the products are. I would also encourage interaction through polls, Q&As, and comments asking followers to choose shades or looks, making them feel involved in the process. By tying ColourPop into campus life, events, and my organization involvement, the promotion feels relatable rather than forced, helping build trust and excitement around the brand.

Something I love about ColourPop is how sparkly and colorful the eye glitters and eyeshadows are. ColourPop was one of the first makeup brands I ever used because it was affordable and the vibrant colors immediately caught my attention. I especially loved the pink 9-pan palette for its glitters and bold shades. ColourPop is definitely a memorable brand for me because it truly sparked my makeup journey.