I believe the key to this is informing and letting the audience know “what’s in it for them”. Creating content and informing the audience of key ingredients, protein, flavors, and the overall mission of Barebell can entice people to try the products. Being authentic in content creation is very important and something I strive for online and in-person. Creating content that aligns with my personal brand and Barebells will create trust with viewers. Sharing my Barebells story along with the overall convenience and taste of the products will resonate with college students resulting in sales and new relationships with consumers.

I am highly involved on campus and have a variety of connections. I serve as Director of External Recruitment for Gaylord Ambassadors, a program within the Gaylord College of Journalism and Mass Communications. Additionally, I am a Residential Advisor at Headington Hall on campus. I plan events for both organizations, and we are always looking for healthy snacks to hand out to students. This would be an opportunity to help students in a productive way and share the mission of Barebells. I also assist in running social media for Headington Hall and have other experience in social media management. These skills, combined with knowledge I have gained as a PR major, are valuable to an ambassador program and can help me meet goals and expectations. As someone who eats a Barebell bar multiple times a week, I enjoy the convenience, effectiveness and quality of the products. To work with Barebell would be a great opportunity, and I feel that I can represent the brand well on my campus.