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Product Feedback Specialist
What's three important aspects you consider when adopting a new social app into your daily screen time?
1) How addictive it has the ability to be
2) How they market the app
3) How the experience of using it differs from the marketing (usually if its any different at all, I delete the app completely)
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
The name is certainly a bit controversial to some visitors to the site as it invokes violence and an inhumane approach. They could approach their marketing differently by emphasizing more that their practices are humane. Other segmentations occur with the price and that it may not be kosher or halal for Jewish and Muslim people, respectively. I would offer a cheaper box perhaps, or at the very least some marketing that they offer kosher/halal meat.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Every person is unique and therefore every person will have a different experience when visiting the sites. If we personalize a site, we have a better chance of improving their experience and reactions. No one likes to be "sold" things, they want to feel like they made the decision and that they actually might need the product in their lives.