Interview Questions
Odele Beauty
Leave-in Conditioner TikTok Content

What do you think makes a hair transformation video engaging?
I think the best hair transformation videos feel real. I have naturally wavy/curly hair, so I love seeing the entire process—the good, the bad, and the final result. What keeps me watching is when creators are genuinely themselves, show honest reactions, and share a transformation that feels achievable and authentic rather than overly polished or scripted.
Odele Beauty
Leave-in Conditioner TikTok Content

Have you created TikTok content before?
Yes! While I’m still growing my portfolio of brand partnerships, I’ve created content for two paid collaborations and regularly post TikTok Stories. I’ve built an audience of 48.5K followers, which has given me experience creating engaging, authentic content and understanding what resonates with my community. I’m excited to continue expanding my content creation experience and collaborating with brands in a way that feels natural and relatable.
Uber
Fall '26 Uber Affiliate Program
Give an example of a content concept for Uber's affiliate program:
As a communter, Uber has




