Pop ups at stores or other public locations are always fun, and I think that college campuses (or nearby) always gather a lot of attention. People like raffles and giveaways, or answering trivia for prizes. I would propose holding events like that (questions could be, for example, “when did colourpop first release their coloured mascaras?”).

I would use social media for advertising products, giveaways, and events, and hold some in person events for engagement. A lot of people who want to get into colorful makeup don’t know where to start, so I think it would be cool to do starter packs; little bags with the basic necessities for colorful makeup looks, and maybe virtual classes for different levels of expertise.

Colourpop was one of the first ever makeup brands that I tried in high school. I was drawn to colourpop because of its affordability and creativity; in my small hometown, we only had one makeup store, and colourpop was the most colorful line there. I fell in love!