Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content building a brand shows the brand as a whole—missions and values. Creating content to drive a purchase shows the what, why, and how the product works for all.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
It would start about my goals and where I want to go, and introduce the wellness drink that has gotten me back on track. I would relate to my audience and showing where them how it has worked for me.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
By utilizing the pull nutrition and supplements have gained recently, I would be able to introduce a new product to add to these goals.







