I engage an audience authentically on TikTok by creating relatable, entertaining content that shows real experiences and personality, while naturally incorporating the product. I also interact with followers through comments to build a community that feels connected and engaged.

I would create TikTok content that blends fun, relatable storytelling with product education. For example:

Before/After Moments: Short skits showing the difference between nights out with and without Toast gummies in a funny, relatable way.

Trendy Challenges or Sounds: Use popular TikTok trends, dances, or sounds to naturally incorporate the gummies and highlight their benefits.

Behind-the-Scenes / ‘How It Works’: Quick, visually engaging clips showing the natural ingredients and science-backed benefits of the gummies.

Interactive Engagement: Live Q&A sessions or polls where followers share their party prep tips, while I subtly showcase Toast products. The goal would be to make content authentic and relatable, so it feels fun while educating viewers about Toast and encouraging them to try the products.

I’d encourage my friends by making saving feel simple, achievable, and even a little fun. I’d start by showing them small, actionable steps, like setting up automatic transfers, tracking daily expenses, or saving a fixed amount from every paycheck, and framing it as a way to reach goals they actually care about, not just “money in the bank.”I’d also share my own wins and struggles to make it relatable, and turn it into a community effort (challenges, friendly competitions, or group goals) so saving feels motivating rather than intimidating. The key is making it practical, rewarding, and tied to real-life outcomes they care about.