To make Saint James Tea recognizable and loved on campus, I’d focus on visibility, community, and consistency. I’d host fun, on-brand events like “Tea & Talk” wellness breaks or collabs with fitness and lifestyle orgs. I’d create consistent content featuring the tea in everyday student life—study sessions, gym bags, or club meetings. Leveraging student ambassadors, I’d build authentic buzz and encourage word-of-mouth. Free samples, limited-edition flavors, and social giveaways would keep the brand top-of-mind and part of the daily routine.

I’d create short, engaging content showing the ease of getting Saint James—whether you’re shopping last-minute on Amazon or grabbing it from your local store. I’d use Instagram Stories with “swipe-up” Amazon links, plus TikTok GRWMs or day-in-the-life videos featuring Saint James with tags like “Find it near you!”. Geo-tagged posts and polls would drive local engagement, while Amazon links make it one-click simple for online buyers. I’d also run limited-time giveaways requiring proof of purchase from either platform to boost conversions.

To introduce Saint James to campus, I’d host a pop-up picnic or coffee cart collab in a high-traffic area, giving out samples with QR codes linking to the brand. I’d partner with fashion-forward and wellness-focused orgs like Florida Women in Business, Her Campus, and CHAARG, using Instagram giveaways and ambassador content to build buzz. As a member of Florida Women in Business and involved in Greek life, I’d leverage those networks for events, social collabs, and peer-to-peer promotion.