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COLLEGE SPORTS: CONSUMER INSIGHTS SURVEY
What do you enjoy most about attending your schools football games, game day events, or live/watch parties?
The thing I enjoy the most is the serotonin and sense of community I gain from being in the same room or venue as students from my school all rooting for the same cause.
Peacock
Campus Sports Culture Study
Please share one experience you've had around college sports on your campus?
As an athlete on campus, one thing I have experienced is the lack of attendance and support for the "less popular" sports on campus. Another thing I have seen is the sports that mingle tend to be consistent throughout many campuses.
What do you think most brands are doing wrong in regards to their content strategy?
Something I think brands are doing wrong in regards to their content strategy is that brands tend to lack focus and direction in their strategy which can confuse the public. Brands need to do a better job focusing their marketing strategy.