Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
Yes, Hoka.
ContentFlowz
Content Strategist & Creator

How long does filming and editing UGC content take you typically? If you are instructed to film content & edit it (videos should be no longer than 45 seconds) what would you estimate the time it would take you?
I could take around 1-2 hours.
ContentFlowz
Content Strategist & Creator

We ask you to come up with TikTok Content ideas for a Food brand. What would be the steps you take to do this task? How would you go about coming up with your ideas (there's no right or wrong answers here!)
Here are the steps I would take to generate engaging content ideas:
-Research!
Understand the brand identity and how they want to be perceived. Understand the target audience- Who are they? What do they like? What makes them turn their heads?
Research current trends. Why is it trending? Who's making it trend? How could that trend evolve into the next trend?
Ensure that my content ideas align with the brand's message and identity.
A bonus content idea I would try is to engage use participation. Encourage viewers to create their own content inspired by our brand. In my opinion, this generates a more wholesome community