Madison Gaskins
You are a creative, driven individual passionate about social media, using digital platforms to inspire positivity and build a healthier online space through thoughtful content and communication.
My Socials
About Me
Liberty University
Lynchburg, VA, US
Bachelor of Science in Digital Marketing
Class of 2027
Lynchburg, VA, USA
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand-building content focuses on awareness, storytelling, and emotional connection so people recognize and trust the brand over time. Purchase-driving content is more direct, highlighting benefits, proof, and clear calls to action to encourage immediate buying decisions.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a short, fast-paced taste-test video showing someone trying Sousa protein soda for the first time, capturing their real, surprised reaction. This works because it’s highly shareable, builds curiosity, and instantly answers the biggest question, does it taste good? It’s a simple way to hook viewers, generate comments, and encourage UGC, which drives engagement quickly.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I’d increase engagement by focusing on relatable, short-form content that builds trust and curiosity, like quick educational clips, myth-busting posts, and real customer/influencer testimonials. I’d also use strong hooks, trend-based videos, and interactive features like polls, Q&As, and comments that invite conversation, while encouraging user-generated content to make the audience part of the brand story.