Interview Questions
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
My favorite marketing campaign was the launch of Fenty Beauty. Fenty Beauty's marketing of inclusivity has had a significant impact on the beauty industry. Before the launch of Fenty Beauty, many beauty brands marketed products that were targeted toward a narrow range of skin tones, leaving a significant portion of the population with limited options. Fenty Beauty's introduction of a wide range of shades, specifically designed to cater to a diverse range of skin tones, was a game-changer. The brand's marketing of inclusivity and representation has not only resonated with consumers but has also sparked a shift in the industry toward more inclusive and diverse representation in beauty marketing. The success of Fenty Beauty has shown that there is a demand for products that cater to a wider range of skin tones and has encouraged other brands to follow suit.