Something I bring to content creation that sets me apart is my ability to make content feel real, relatable, and personal, like you’re just FaceTiming a friend. I don’t just promote products; I share genuine experiences, tell stories, and highlight why something matters in my day-to-day life. As a college student, sorority member, and small business owner, I connect with multiple communities and create content that’s both aesthetic and approachable. My audience trusts my opinions because they know I only share what I truly love.

A recent successful social media campaign I created was with Wayfair, where I showcased dorm decor they sent me. I made a TikTok showing how I styled the pieces in my college apartment, focusing on aesthetic visuals, trending audio, and a relatable back-to-school vibe. The video felt authentic and aligned perfectly with my usual content, which helped it perform really well, it was even turned into a sponsored ad by Wayfair and currently has over 90,000 views. I think it worked because it combined creativity, relatability, and personal storytelling, which really resonated with my audience

I would approach creating content for Fahlo with a personal and storytelling-focused angle. I grew up with a huge obsession with turtles, and one year, my dad got me a Fahlo bracelet to track a turtle named Pringles. It was such a special and meaningful gift. I’d love to share that story with my audience and show how Fahlo lets people connect with wildlife in such a fun and impactful way. I’d create TikToks showing the unboxing, how the app works, and updates on the animal’s journey, while encouraging others to make a difference by supporting conservation through something as simple and powerful as a bracelet.