I start by thoroughly understanding the brand—its mission, voice, colors, products, and visual style.

I consider the audience and how they’ll connect with the content, ensuring each video tells a story that resonates emotionally.

I maintain consistency across platforms while adapting formats as needed, and I use feedback and engagement metrics to refine content so it continues to reflect the brand authentically.

I like to incorporate different angles, mixing close-ups with full shots to keep video content visually dynamic. Music is also key, and I sync shots to the pace to make the content engaging. Overall, I focus on creating videos that evoke emotion and make the viewer feel something while watching.

I created social media content for Doublesoul Socks to promote their startup in a way that felt natural and authentic rather than overtly promotional. I focused on storytelling and visuals that highlighted the product in real-life scenarios, which encouraged engagement without feeling like a hard sell. Many of my followers ended up following their page, showing the content resonated with the audience and helped grow their brand awareness.