She/Her
Madison
I am a current Business Marketing major. I'm very curious and I love learning new things.
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About Me
University of Colorado Denver
Class of 2027
Denver, CO, USA
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Interview Questions
Beri
Social Media & Influencer Manager (Female Skincare)
What kind of brands or content do you naturally gravitate toward on social?
Surprisingly enough, I'm very big on skincare and cleaning products. I tend to gravitate towards cleaning supplies, skincare, and sort of an odd one but anything fashion related like clothing or jewelry.
Beri
Social Media & Influencer Manager (Female Skincare)
What’s your process for gifting or seeding products to influencers and ensuring follow-through?
First look at if they've done any brand deals before, if so they are more likely to follow through with us. Then i'd look at how many followers they have and if their content aligns with our product. For example, people that are into skincare are more likely to review products than someone into sports. Lastly, I would have an open line of communication with the influencer to ensure that expectations are being met on both ends.
Beri
Social Media & Influencer Manager (Female Skincare)
How do you ensure that social media content aligns with brand voice and values?
I think bringing the values that are important to the brand into the content is the first step. If the brand is really big on diversity and inclusion then the content should have a lot of people from different backgrounds. Communicating with the company to ensure that they are happy with content and feels that it aligns with values and views is also crucial.