One of my favorite brands on social media is Edgely Marketing. They’ve transformed the perception of a typically behind-the-scenes industry—marketing agencies—into a relatable and engaging brand that feels approachable and fresh. Their ability to connect with their audience comes from a mix of humor, authenticity, and industry insights presented in a way that’s both entertaining and educational.

I’ve worked with podcasts to repurpose their content into engaging short-form clips for platforms like TikTok, Instagram Reels, and YouTube Shorts. By identifying key moments, such as compelling quotes or entertaining highlights, I created bite-sized, attention-grabbing videos tailored to each platform’s trends and audience. I added visual enhancements like captions and kinetic text to boost accessibility and retention while ensuring the clips aligned with the podcast’s branding. This approach helped increase engagement, broaden audience reach, and maximize the value of their long-form content.

I would maintain a friendly, professional tone and respond promptly to comments or inquiries. I aim to be clear and concise while addressing customer concerns, using empathy and aligning my responses with the brand voice.