I promoted a melatonin-infused pen on TikTok, and the campaign gained 100k views, significantly boosting brand awareness. The key was creating short, engaging videos that showcased the product’s benefits in a relatable and visually appealing way. I tapped into trending sounds and hashtags to reach a wider audience and kept the tone light and conversational, which resonated with TikTok users. By highlighting how the product fit into everyday routines, the content felt authentic and shareable. This approach not only drove views but also sparked curiosity and conversations around the brand.

When promoting a new product in a crowded market, focus on what makes it truly special and how it solves a real problem for your audience. Get to know your customers-what they care about, what they struggle with— and speak directly to them in a way that feels personal. Build a brand that feels authentic and relatable, with a clear story that connects emotionally. Let others help tell your story through reviews, recommendations, and partnerships with people they trust. Finally, meet your audience where they are, whether it's through engaging ads, social media, or fun events that let them experience the product firsthand.