She/Her
Madison Herasme
Marketing-focused college student who enjoys representing brands, engaging with students, and driving awareness on campus. Comfortable working events, talking to new people, and helping brands shine.
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About Me
Syracuse University
Syracuse, NY, US
marketing management & retail management
Class of 2028
Syracuse University, Whitman School of Management
Marketing
Class of 05/2028
The Ursuline School
Class of 2024
Syracuse, NY, USA
Skills
Interests
My Clubs and Associations
Women in Business Club
Brands I Follow
Interview Questions
Uber
Fall '26 Uber Affiliate Program
Link a branded content example:
Alix Earle x Uber Eats — College/Lifestyle Integration https://www.tiktok.com/@alixearle
Uber
Fall '26 Uber Affiliate Program
Give an example of a content concept for Uber's affiliate program:
Your First Week at Syracuse - Student Guide Format: TikTok/Reel Audience: Incoming SU freshmen and transfer students Concept: A quick, engaging video helping new students navigate campus and the city, with Uber positioned as the easiest way to get around without a car. Sample Angles: Day 1: Hancock Airport to your dorm via Uber Day 2: Target run on Erie Blvd, Marshall Street eats Day 5: Late-night ride back from Armory Square On-screen CTA: "Parking near Marshall St. is a nightmare. Uber it for under $7." Why It Works: Freshmen arrive carless and need transport immediately. Content feels peer-made, not promotional, and targets first-week search spikes on TikTok like "Syracuse University freshman tips." Distribution: TikTok, Instagram Reels, SU Facebook admit groups, r/SyracuseU
Uber
Fall '26 Uber Affiliate Program
Will you be a current student in Fall 2026? Which university?
Yes at Syracuse University!